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Wide report total bureau received article of a running fire to adjust program of recreation of period of time of TV station gold and teleplay louis vuitton outlets stores advertising demand to let video website be filled with exultation one time really recently, no matter be recreational program or advertisement output channel, video website thinks he will serve as somewhat louis vuitton outlets store online more. Nevertheless, also analyst says frankly: If the lips are gone, video website not happy and premature, even if also waits for next year test and verify on commercial income logic.
Video obtains louis vuitton outlets online advertisement bargain chip
Just complain in Gu Yongqiang of actor cruel CEO " American investor looks low market of advertisement of video of next year China increases capacity " hind, network video industry receives interest good news.
Thereinafter of total authentic louis vuitton outlets bureau of national wide report accuse program of recreation of period of time of TV station gold to broadcast frequency second hind also made a demand to teleplay advertisement: Rose on January 1 from next year, broadcast louis vuitton 2012 when teleplay every collect (with 45 minutes plan) among must not insert with any forms again broadcast ad, violate compasses person will wait for processing with suspending commercial advertisement broadcasting, ask various louis vuitton outlet TV station clears and cancel 2012 of teleplay insert sow ad period of time, reorganize good program and ad period of time to weave.
These louis vuitton wallets two instructions are considered as the pawn cold water of accrual of pair of TV station next year generally, but mean another window to be opened slowly however. Li Hao of 56 networks vice president thinks, TV station estimation should block next year accrual of 20 billion yuan of advertisement, and louis vuitton speedy suffer this effect, the forehead can have advertisement of video industry next year to increase significantly, predict from 8.5 billion rise to 11 billion yuan or so, "Still increased video website and advertisement advocate the chip of bargain " .
And Liu Hong of louis vuitton outlets the happy COO that inspect a net points out, "Be restricted wide your " let video website broadcast as drama of movie and TV the value of platform is highlighted further, drama of more outstanding movie and TV will obtain gucci outlets advertisement to advocate peace through video website teleplay gets numerous attention.
Love is strange art (Yuan Jiyi net) relevant controller tells a reporter, dimensions of video industry advertisement makes an appointment with 4 billion yuan this year, exceed 8 billion yuan next year, will exceed 10 billion yuan 2013. Resources of the advertisement after the TV station encounters policy to adjust becomes little, the price rises, hunan is defended inspected invite public bidding 2 times to show this namely.
It is reported, the user dimensions growth of video website is at present rapid, up to by June 2011, user of Chinese network video is amounted to 301 million, predicted to will user of Internet of more than 700 million China watchs video content on the net 2015. "Policy and environment two reasons make necessarily advertisement advocate first selection platform changes video to the website, the fact proves, also really websites of more and more video of advertisement chief commander regard budgetary intersected as one of first selection. " love is strange art relevant controller expresses.
Profit is good change Zhen Jinyan's Shang Zao
Nevertheless, be restricted wide the video advertisement profit that makes cause still is guessing only level, website of much home video rejects to divulge when accepting a reporter to interview be restricted wide invite public bidding of advertisement of website of the video after making changes. Li Hao thinks, TV station won't await one's doom, taking a variety of means tarry ad for certain advocate.
And the view that circulates according to in the bookshops, broadcast teleplay cent of 45 minutes for two collect not without the likelihood. "Except embedded advertisement, annulus sow outside waiting for means, the TV station also is in select new program resource strive to make up for be restricted wide the loss that makes bring. " the personage inside course of study tells a reporter. The message says, each are big the TV station is in with advertisement advocate urgent negotiation, adjust advertisement to broadcast time and price. And what wait for other uninfluenced to news around, weather forecast around is rare be short of advertisement, TV station possible huff is answered be restricted wide the income that makes bring decreases.
And many video trade public figures also express to the reporter, video advertising is bullish still be with contention in logic, be in before the TV station of coexist of copyright respect harmony and video website are preliminary in advertisement resort to arms in direct contention. But if video website does not have good content resource and platform advantage, advertisement advocate would rather " cast without can cast " . Accordingly, website of much home video contends for the level to grind knife the scrape in content above all.
Nevertheless, also the person that support cautious attitude says, the TV station won't be the only object that policy adjusts, video industry encounters similar policy asks likely also.
(Article origin: Beijing business signs up for an author: Piece mood flourishing)